If you aren’t using Twitter to connect with your customers – you are missing out on a great, real time venue. This weekend I discovered an article by Jeff Bullas about how the Fortune 100 companies are using (or not, as is the case) Twitter to be connected with their customers. It turns out that [...]

Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution. If your customer is between the ages of 18-35 – you need to learn to master the art of social media – or at the very least – be listening real close and often to what is being said. Of all [...]

I’m preparing for a series of four classes I’ll be teaching on social media – especially how social media can be used to connect with your customers.  So I thought I’d just jot down a few of my thoughts and maybe even start an Internet meme. Blogging – sharing my thoughts about customer service and [...]

Just read a post on Dennis Snow’s site in which he reminds us that social media now allows unhappy customers to tell millions about their bad service as it happens.  In the past the negative word of mouth would extend to 7 or 9 or 15 people and now in a blink of a text [...]

In our little local paper I recently read that the County Engineer has decided to use Twitter to keep the local citizens informed of road construction updates.  What a clever idea!  Spring/Summer is a classic time that cities start/complete road construction projects, fill pot holes and repave roadways.  What better way to keep the public [...]