Yesterday on LinkedIn I found a question started by Pete Radke  spurred on by an article he read.  His question: Does Social Media Weaken Relationships? The comments are interesting – some that agree and some that don’t.  Here’s what I said: I believe if we use social media as a way to connect – then yes, [...]

Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution. If your customer is between the ages of 18-35 – you need to learn to master the art of social media – or at the very least – be listening real close and often to what is being said. Of all [...]

I was at the monthly Akron Blogger meeting yesterday and as always the conversation expands to more than just blogging. We all shared our thoughts about social media and what we were currently working on to increase our visibility and credibility on the Internet. I view social media as the ultimate customer connnector but others [...]

Once again Drew McLellan and Gavin Heaton have corraled a couple hundred writers, marketers, and entrepreneurs and asked them to provide their valuable insights into connecting with the customer through social media.  The book is currently at the publisher and is expected to hit the book stores (print and Kindle/iPad versions) in April!  I’m humbled [...]

I’m preparing for a series of four classes I’ll be teaching on social media – especially how social media can be used to connect with your customers.  So I thought I’d just jot down a few of my thoughts and maybe even start an Internet meme. Blogging – sharing my thoughts about customer service and [...]

“I just have a local business.  How can social media help me?  It looks like a big, confusing waste of time to me!” Have you heard this?  Do you say this?  As a speaker of such topics as customer service and marketing for entrepreneurs, I often talk of the value of making the most of [...]

I discovered a new blog today:  Customers Rock! written by Becky Carroll. She’s written a two part posting offering suggestions for using social media to enhance your customer service offerings.  Social media – great tools for your customer toolbox. In part one of Using Social Media to Build Customer Loyalty Becky talks about using social media to [...]