Last week I spoke at the Fastbreak Breakfast hosted by the Canton Chamber and Aultcare. The topic was social media strategy and as part of my speech I have the participants think about their 30 second commerical in terms of the 140 character restriction of most social sites. You have to be focused. People don’t [...]

   We’ve dabbled in social media.  In some cases we have gotten quite good but are we focused?  There are many uses for participating in social media, but for me – the best benefit is the ability to connect with our customers – or our potential customers.  We have a make or break opportunity available [...]