I feel strongly about developing relationships with customers which I believe, in turn, develops loyalty; customers who remember, refer and return. So I’m often on the look out for other’s opinions on the topic.  This morning I read a post by Susan Abbott entitled Loyalty or Loyalty Programs: There is a Difference. She gives a great [...]

I believe in customer loyalty.  In fact, I have a speech – my most popular speech – entitled Earning Customer Loyalty.  So imagine my surprise when I was reading a recent edition of Advertising Age and found the article entitled:  Why Customer Loyalty Isn’t as Valuable as You Think” by Hamish Pringle and Peter Field. [...]

I was just reading a post of Zach Heller’s entitled Why Joke with Your Customers.  It was an April Fool’s Day post – the classic day for jokesters but he brings up a good point when he talks about having fun with your customers: What is the point of playing a joke on people who [...]

My kids are sick.  One has a sore throat and dry cough and the other has a bad head cold.  No fevers, no stomach flu, no need for a prescription, but they are both miserable.  I went to Giant Eagle to check out the over-the-counter options.  So many choices, flavors, pills, liquids and messages that [...]

It is Christmas Eve.  A time of tradition, family, music, great food and gift giving.  As a crafter, I begin in the summer thinking of gifts I might make to give.  A small cross-stitched ornament, a crocheted blanket in college colors, a stuffed bear decked out in queenly attire or the Sleepy Santa pictured above.  [...]