In my search for customer relationship tips to help businesses go from great to exceptional, I found this video that tells the story of Johnny the bagger at a grocery store. The message is simple – think of a little something different you can do to make a difference in the lives of those you encounter [...]
Tag archive: make a difference
Yesterday I had the opportunity to address the Retail Organization of Lakeland Community College at the Great Lakes Mall. I shared my thoughts on the value of make or break moments with our customers…each moment is an opportunity to make a difference. After the talk, one participant came up and shared a great observation: When [...]
What is the cost of a lost customer? I have often theorized the importance of building relationships with customers and now a recent survey puts dollars to the sense of that theory. I learned today from CustServ that the cost of lost customers equals 338.5 BILLION a year! Further investigation from CustServ’s blog led me to [...]
Have you missed me? I received a call on February 13th that my father was suddenly very ill and I left my home, children and business without a backward glance. A lover of technology, I hung up the phone and immediately went to my computer to find the first available flight out but it was the Friday [...]