I recently rewatched the Jim Carrey, Morgan Freeman classic Bruce Almighty. Jim’s character is given god-like powers and with it; the responsibilities. He is inaudated with prayer requests and decides, in an effort to save time, to just tell everyone YES. This causes all kinds of mayhem and he seeks out “god” (Morgan Freeman) to help [...]

I recently ran across a post I wrote at BizInformer on the disconnect between what the customer wants, what they ask for and what we deliver.  I love the visual – it expresses beautifully the frustration a customer must feel when they know what they WANT but because they have difficulty explaining or we haven’t [...]