Those that have begun the process of using social media, Facebook, Twitter, LinkedIn, etc. start by being driven by a desire to get their name out on the web. They understand the value of being visible and being found but still use the tools as one way – push your message out there, vehicles.
The reality is that social media is a powerful, real time, opportunity to connect with customers. To showcase your knowledge and to invite questions, comments or opinions.
In a recent blog post writer Lisa Barone asks the question “should you blog to consumers or contempories?” In other words – who are you writing for?
One school of thought has the purpose of blogging to be connecting with others in the industry – to be a thought leader to your peers. To be the one others “retweet” or comment about.
Lisa has a different view – one that I tend to agree with wholeheartedly:
For a small business owner, I think your blogging investment is far better spent producing content for your customers, not for your colleagues in the industry.
She goes on to list some very compelling reasons:
- Your customers are the one performing searches – looking for a person or company with your expertise.
- You need to build authority with customers, not colleagues. Afterall – who is the one buying from you?
- You want to start conversation with customers, not colleagues. – So true!
- Your customers are checking for your pulse, no one else. They want to buy from someone they like and trust and what better way to learn more about you, what you know and what you stand for then by reading your blog posts?
Read Lisa’s entire blog post here.