Yesterday I had the opportunity to address the Retail Organization of Lakeland Community College at the Great Lakes Mall. I shared my thoughts on the value of make or break moments with our customers…each moment is an opportunity to make a difference. After the talk, one participant came up and shared a great observation: When [...]

The phone rang not long ago, as it is apt to do, and the woman at the other end of the phone said: “I know you won’t remember me, but I attended a seminar you gave about three years ago on Generational Marketing.  Are you still on the speaking circuit?  I really liked your speaking [...]