I was blown away by the new GM commercial last night.  The one minute marketing segment introduced the Reinvention of GM. Call me Pollyanna (many do) but I liked the fact that they started by admitting some of the wrong directions they’d traveled and then firmly, clearly stated the new direction: Fewer, stronger brands Fewer, [...]

Can you believe we are nearing the end of the first quarter of 2009?  Time goes so fast and yet so little changes.  I was in a planning meeting recently in which we discussed our focus for 2009.  Lively discussion ensued but I wondered how much effort was being put towards making change happen for [...]