I was reading Leslie Ungar’s monthly newsletter from Electric Impulse Communications – always a great read but one of her Lessons this month really hit home: Retail – In Person and Email This particular boutique emails to me their monthly newsletter and sales announcements. I assume the purpose of Internet marketing is to create sales. [...]
Do you put your best foot forward? A couple of years ago, Norma Rist and I gave a presentation for the Women’s Network entitled Presenting Yourself for Success. Norma exhibited the “right” way and I…well, I didn’t. It was all in fun, but it was to represent a point – people make judgments about your ability [...]
I just went to the mailbox. A variety of political postcards, advertisements, two bills, a letter from my Dad and….. WHAT? THE I.R.S.???? “Oh my gawd. What could it be?” I immediately rack my brain. What could it be? It doesn’t look like a check. Does the IRS send checks? I hold it up [...]
“This is probably a stupid idea but…” “I don’t mean to interrupt, but…” “This may sound silly but…” Have you ever been in a meeting and opened your comment with one of those phrases? Steve Roesler of All Things Workplace talked about how we reduce our influence with just a few words. Steve says “I’ve [...]
Thanks to a Tweet from Small Biz Bee I learned of a post entitled One Simple Secret For Keeping Customer for Life. The idea is to treat each customer with the same enthusiasm and total attention that you gave your very first customer. It is so true – whether you are selling a service or [...]
Not to belabor the whole “make or break telephone moments” conversation but today Drew McLellan left a tweet that he’d called a company and got a human. He said: Just called a company — was surprised to hear a human answer the phone. That’s how rare it is today. Wayne Hurlbert responded back saying: Being rare also [...]
The stars were on parade at the Emmy’s last night – each having their Make or Break Moment live on the red carpet as paparazzi snapped and interviewers grabbed the most famous of the famous for a 30 second sound bite. Make or break moments can happen even before you open your mouth. So often [...]
