I was reading Leslie Ungar’s monthly newsletter from Electric Impulse Communications – always a great read but one of her Lessons this month really hit home: Retail – In Person and Email This particular boutique emails to me their monthly newsletter and sales announcements. I assume the purpose of Internet marketing is to create sales.  [...]

Big Lots has launched a loyalty program – The Buzz Club.  Make 10 purchases of at least $20 each and receive a discount.  If I’m a regular customer of Big Lots – that’s a nice unexpected bonus.  Will it drive me there if I’ve never been a customer?  Probably not.  To make a commitment to a [...]