Building Customer Relationships One Moment at a Time

Tag archive: customer retention

Twitter: Using Social Media as a Customer Retention Strategy

Just read a post on Dennis Snow’s site in which he reminds us that social media now allows unhappy customers to tell millions about their bad service as it happens.  In the past the negative word of mouth would extend to 7 or 9 or 15 people and now in a blink of a text [...]

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Earning Customer Loyalty: Stand Out From Your Competition

Out of the eleven speech topics I offer chambers and rotaries, the most popular by far is the one entitled Earning Customer Loyalty. Why is that?   Don Neal, Director of Business Development for Hallmark Business Expressions has this to say: “Companies spend 6 to 10 times more to acquire new customers than they do [...]

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