Building Customer Relationships One Moment at a Time

Tag archive: customer loyalty

Customer Loyalty: Not Something We Can Assume

Picture in your mind your favorite shopping experience.  It might have been the look of the store, the merchandise, the sales person or the fact that you finally fit into that smaller size.  Whatever the reason, you look back on that experience and it puts a smile on your face.  In fact, you enjoyed spending [...]

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Honest Salesmanship

My kids are sick.  One has a sore throat and dry cough and the other has a bad head cold.  No fevers, no stomach flu, no need for a prescription, but they are both miserable.  I went to Giant Eagle to check out the over-the-counter options.  So many choices, flavors, pills, liquids and messages that [...]

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Loyalty Will Forgive a Million Little Mistakes

I’m a big fan of Liza Minelli. (she’s brilliant in the above rendition of Irving Berlin’s I Love a Piano.) And her mom was no slouch either (Judy Garland).  When I was younger people would say I looked like Liza; same short black hair styled to accent my eyes, big voice, and long legs.  Huge compliment! [...]

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Earning Customer Loyalty: Stand Out From Your Competition

Out of the eleven speech topics I offer chambers and rotaries, the most popular by far is the one entitled Earning Customer Loyalty. Why is that?   Don Neal, Director of Business Development for Hallmark Business Expressions has this to say: “Companies spend 6 to 10 times more to acquire new customers than they do [...]

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Offering Your Customers Something for FREE

My first web cast. Any comments? Any advice for next time?

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Showing Empathy In a Single Sentence

What do you think when you hear the word “empathy?” Webster’s defines it as “the capacity for participation in another’s feelings or ideas.” The Synonym Finder by J.I. Rodales lists similar words to “empathize” as: respond react understand be in tune be hip to be into be turned on to imagine project vicariously put oneself [...]

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