Thanks to a Tweet from Small Biz Bee I learned of a post entitled One Simple Secret For Keeping Customer for Life.  The idea is to treat each customer with the same enthusiasm and total attention that you gave your very first customer.  It is so true – whether you are selling a service or [...]

Before I even start my story, you know it will be wildly wonderful.  Why?  Because it happened at Trader Joe’s. Can you imagine having your name so closely associated with great customer service that all people have to hear is your name and know right away that it will be great?  Like Jell-o is synonymous [...]

When I first started working at Pearle Vision as a store manager I attended a variety of sales training sessions.  In those days (the dark ages) we didn’t have computers and when we sold a pair of glasses the details were written on a multi-part order form.  One form per pair of glasses.  This was [...]