Give Back and Drive Traffic

Posted by Deborah Chaddock Brown on January 28, 2009 under Connecting Moments, Customer Moments, empathy, making a difference | Be the First to Comment

 

 

I love going to Connecting Touch for my monthly massage. I learn more about business and walk away relaxed and refreshed. Today was no exception. The owner, Jack Hayes, was telling me about a new program he’ll implement for the month of February.

“I wanted to find a way to give back to the community,” Jack told me. “Times are tough and I have been trying to think of a way to do something of value. And that’s when I thought of a food drive!”

Starting in February every customer who comes for a service with a canned good or non-perishable item will receive a coupon for a free hand paraffin treatment. (I’ve had them and they are a wonderful way to restore dry, cracked wintery hands). He’s contacted the Akron Food Bank and made arrangements with them for the donations.

It is a great idea.  A simple, yet vital way to help his customers give back to the community.

People are looking for ways to help others.  Is there some way your business can give back to the community?  What ideas have you seen work?  Have you heard about the new Hyunadi stimulus program?  Buy a car this year and if you lose your job they’ll take the car back so you don’t have additional debt you can’t handle.  Talk about being empathetic to a customer’s concerns!

Consider adding a program in which your customers are able (with your help) to give back to your community.  You just might find that giving back will drive traffic to your door!

Here are instructions to give yourself a hot wax paraffin treatment at home, but if you are local to the  Akron/Canton region, why not give Connecting Touch a call and let them pamper you.  Just remember your canned goods!