I’m so excited to be part of this incredible book. This past spring I learned that Drew McLellan was putting together a sequel to the first successful volume Age of Conversation – this one with a subtitle “Why Don’t They Get It?”
I quickly responded that I wanted to participate and throughout the summer emails have traveled between the groups – with Drew the concert master behind this great endeavor.
Guess what? The book is now available.
From a press release written for each author – here is the back story which brought this book to life:
The book has an unusual story behind it, involving online connections between people around the world who have never met each other.
Drew McLellan, who heads an advertising agency in Des Moines, writes a blog online. Drew’s Marketing Minute is among the 25 most-read marketing blogs, and a regular reader is Gavin Heaton, who works for global software giant SAP in Sydney, Australia. Heaton writes a blog called Servant of Chaos
Nearly two years ago through a chance online conversation, McLellan and Heaton decided to invite fellow bloggers to participate in writing a book about conversation and how it impacts us in marketing, in business and in life in general. “Blogging, after all, is about conversation,” McLellan said.
More than 100 bloggers from the U.S. and eight countries responded by contributing essays on conversation. The book, published in the summer of 2007, earned $15,000, all of which was donated to the international children’s charity Variety.
“Gavin and I were overwhelmed with the response,” said McLellan “Almost as soon as the first book was published, we heard from bloggers asking when the next book would be published so they could contribute essays.”
I contributed an essay titled Put Your Advertising Strategy in the Hands of Your Customer, which offers the suggestion that you partner with your best customers when creating or revising your marketing message or even your strategy. If the idea is to “get more customers” just like your best existing customers, then why not ask them for advice.
Blogging is a wonderful way for professionals to share ideas, learn from each other and connect with like-minded spirits around the globe. Collaborating on a book about conversation is a perfect way to share among ourselves and among others who don’t read blogs. And we have the added incentive of helping a charity that does important work around the world. I am thrilled to be a part of this project.
The Age of Conversation 2 is available as a downloadable e-book beginning TODAY, at a cost of $12.50, of which $10 will be contributed to Variety. Beginning on the same date, orders will be taken for a limited number of printed books in hardcover ($29.95, with $6.04 to charity) and soft cover ($19.95, with $8.02 donated to charity).
Purchases can be made online at http://stores.lulu.com/ageofconversation . More information can be seen online at www.ageofconversation.com .
The Art of Conversation 2 is a unique collaboration via the internet, involving 237 marketing professionals who blog from 29 states throughout the U.S. and from 14 other nations from Australia to the Ukraine. Here is a listing of all the great contributing authors:
Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob LeDrew, Brad Shorr, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Chris Brown, Connie Bensen, Connie Reece, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Schawbel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Dave Davison, David Armano, David Berkowitz, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne & Todd Cabral, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, John Herrington, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kristin Gorski, Lewis Green, Lois Kelly, Lori Magno, Louise Manning, Luc Debaisieux, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tim Brunelle, Tim Connor, Tim Jackson, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem