Those that have begun the process of using social media, Facebook, Twitter, LinkedIn, etc. start by being driven by a desire to get their name out on the web. They understand the value of being visible and being found but still use the tools as one way – push your message out there, vehicles. The [...]

Today reporter Melissa Lee showcased a new coca-cola machine called the FreeStyle.  Located in Manhattan, the machine allows you to mix and match Coke products to make a drink all your own.  There are over 104 possible combinations. Why? Coke wants to know what consumers find interesting; when they drink, what they mix, how often.  [...]

Ever wonder what the difference is between  brands of chocolate?  You don’t have to wonder any more.  Mars has a new campaign designed to let their customers know the quality and value of their product – made only with REAL CHOCOLATE, they are giving away 250,000 coupons for a free Mars candy bar EVERY Friday [...]

Early Bloomer, a fellow twitterer, asked the question “What is a make or break moment for an online store.” That’s a great question.  We may think of customer connections as only happening in person or over the phone but it today’s technology age, the Internet is a key way that our customers find us/do business [...]

  I’m so excited to be part of this incredible book.  This past spring I learned that Drew McLellan was putting together a sequel to the first successful volume Age of Conversation – this one with a subtitle “Why Don’t They Get It?”    I quickly responded that I wanted to participate and throughout the [...]

I discovered a new blog today:  Customers Rock! written by Becky Carroll. She’s written a two part posting offering suggestions for using social media to enhance your customer service offerings.  Social media – great tools for your customer toolbox. In part one of Using Social Media to Build Customer Loyalty Becky talks about using social media to [...]