I can remember sitting around the executive table at Pearle Vision with the competition ads in front of us.  We would scour over their wording and product focus and even their color scheme to see how we could position our message to stand out. Then one time and gosh I wish I could remember who [...]

Last night I had the opportunity to sponsor the monthly NARI NEO dinner. What a wonderful collection of remodeling experts! A fun group but also clearly a talented collection of professionals. One of the two speakers for the evening was Jeff Nischwitz of Think Again Coaching. He talked about being focused in your marketing message [...]

There are two kinds of hair cut people: Those who meticulously schedule their salon visits every 4-6 weeks, always with the same stylist and usually at the same time and day of the week. And then there’s me:  I wake up one morning, look in the mirror and scream “I need a hair cut RIGHT [...]

Early Bloomer, a fellow twitterer, asked the question “What is a make or break moment for an online store.” That’s a great question.  We may think of customer connections as only happening in person or over the phone but it today’s technology age, the Internet is a key way that our customers find us/do business [...]