Building Customer Relationships One Moment at a Time

Tag archive: brand image

Do You Match Your Message

I was just attended a fair at which a number of people sat at a series of long tables advertising workshops and classes they were going to be teaching this week.  There were classes on philosophy,scrap-booking, yoga and sailing.  They ran the gambit of education to entertainment; crafting to communication. My Mom and I walked [...]

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You Only Have One Chance to Satisfy a Customer

Yesterday on the Today Show Matt Lauer visited with Bob Boniface, Lead Designer of the GM Volt.  The Volt is an electric car due out in 2010 that GM is hoping will be the saving grace of its brand. In the interview, Bob said: “You only have a chance to satisfy a customer once.  Once you [...]

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