I was reading Investor’s Business Daily last Friday (December 4) and reporter Marilyn Much was sharing retailer’s results from the Thanksgiving weekend shopping. 75% of retailers missed their goals. The general consensus was that consumers have a lot going on right now that doesn’t necessarily equate to holiday shopping like it has in the past: [...]

     This fall I finished and published a book entitled Back to Basics: 30 tips to market your small business and establish your expert status in the industry. I wanted to write a book that included a variety of additional resources, websites and worksheets to help the entrepreneur make a name for themselves. It [...]