Who Doesn’t Like a Surprise?

Posted by Deborah Chaddock Brown on September 23, 2009 under Customer Moments, making a difference | Be the First to Comment

Whether it is an unexpected flower delivery, a “thinking of you” note in the mail or a free auto freshener when you get your car washed – surprises are fun.  (okay – maybe not all surprises, but for today’s post we are thinking ‘happy’)

Our customers are just like us; they like surprises too.  I was just reading a post by Steve Curtin called Providing Pleasant Surprises and he shares a few examples of surprises he’s received that caught him off guard and made him feel all warm and fuzzy about the business he was dealing with.

How can you surprise your customer and make them smile? 

As a service provider – freelance writer and social media consultant – I don’t really have products I can give away (maybe a pen or a post-it note pad) but what I CAN give away is information. 

Here’s Your FREE Surprise!  Consider this:  have you run across a tool, a book or a website that offers great information or a value-added resource that you can share with your customers? 

Advanced Marketing Institute.  They have the most amazing headline analyzer tool and it’s free!  Just type in your sentence, title or header and it will let you know how it will be received from an intellectual and emotional level by the reader.  We all know how important headlines (including email subject lines) are in determining the likelihood someone will read the article or post we’ve written.  Try out this free tool!

What can you surprise your customers with that will make them smile?