Building Customer Relationships One Moment at a Time

Category archive: Websites

Real Time Customer Reviews Top 2010 Trend

According to Trend Watching – one of the top ten trends for 2010 will be customers leaving tweets about your business.  What will they say? Real Time Reviews takes into account that people around the globe are jumping on the band wagon of telling anyone who will listen what they are doing right now. Whether [...]

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Banks Change to a Customer-Focused Message

Banks have had a rough year, haven’t they?  Scandal, fear, anger, and a general loss of confidence from consumers have made banking a challenging field.  Marketers for banks understood the concern and changed their primary message to one of safety and soundness but in many cases that has begun to change. Maggie Kelly, VP of [...]

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Does Your Website Content Build Relationships?

One of the primary services of my company AllWrite Ink is providing content for websites that connects with the reader.  I always find it interesting that most website content focuses on the company; their history, their products and their services. I understand that the company wants to put their best foot forward and reassure the [...]

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Customers Talk – What Are Yours Saying?

My mom recently had knee replacement surgery and when she left the hospital, she selected a live-in skilled nursing facility for her rehab therapy.  One of the added bonuses has been the friends she’s made of the other patients during her two week stay. What do they talk about? Their surgery and their recovery. They [...]

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Twitter on the Road?

In our little local paper I recently read that the County Engineer has decided to use Twitter to keep the local citizens informed of road construction updates.  What a clever idea!  Spring/Summer is a classic time that cities start/complete road construction projects, fill pot holes and repave roadways.  What better way to keep the public [...]

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Grab Visitor’s Attention in Seconds

They say you only have 3-7 seconds to grab the attention of visitors to your website.  Talk about your Make or Break Moment! What words do you use? What graphic image will convey your expertise in such a short time? I just learned of a company from the Netherlands called HEMA who use a unique and [...]

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