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	<title>Make or Break Moments &#187; social media</title>
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	<link>http://www.makeorbreakmoments.com</link>
	<description>Building Customer Relationships One Moment at a Time</description>
	<lastBuildDate>Tue, 01 Nov 2011 22:23:20 +0000</lastBuildDate>
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		<title>Blogging to Connect with Customers</title>
		<link>http://www.makeorbreakmoments.com/2011/10/06/blogging-to-connect-with-customers/</link>
		<comments>http://www.makeorbreakmoments.com/2011/10/06/blogging-to-connect-with-customers/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 23:46:56 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[communicating with customers]]></category>
		<category><![CDATA[connecting with customers]]></category>
		<category><![CDATA[Lisa Barone]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1736</guid>
		<description><![CDATA[Those that have begun the process of using social media, Facebook, Twitter, LinkedIn, etc. start by being driven by a desire to get their name out on the web. They understand the value of being visible and being found but still use the tools as one way &#8211; push your message out there, vehicles. The [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Twitter the Customer Connector</title>
		<link>http://www.makeorbreakmoments.com/2011/06/13/twitter-the-customer-connector/</link>
		<comments>http://www.makeorbreakmoments.com/2011/06/13/twitter-the-customer-connector/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 17:43:21 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[customer connection]]></category>
		<category><![CDATA[Fortune 100]]></category>
		<category><![CDATA[Jeff Bullas]]></category>
		<category><![CDATA[search for conversations]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1709</guid>
		<description><![CDATA[If you aren&#8217;t using Twitter to connect with your customers &#8211; you are missing out on a great, real time venue. This weekend I discovered an article by Jeff Bullas about how the Fortune 100 companies are using (or not, as is the case) Twitter to be connected with their customers. It turns out that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Assumptions are the Holy Grail</title>
		<link>http://www.makeorbreakmoments.com/2011/01/11/assumptions-are-the-holy-grail/</link>
		<comments>http://www.makeorbreakmoments.com/2011/01/11/assumptions-are-the-holy-grail/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 01:34:28 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[Expectations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[holy grail]]></category>
		<category><![CDATA[Mail Chimp]]></category>
		<category><![CDATA[responsive]]></category>
		<category><![CDATA[social conversations]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1593</guid>
		<description><![CDATA[Okay &#8211; that title requires some explanation. Imagine a world in which your customer is so convinced that you&#8217;ll be there for them, when they need you, with the answers they need in a easy to use fashion &#8211; every time that they just assume it as fact. They assume you&#8217;ll meet their needs.  So much [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2011/01/11/assumptions-are-the-holy-grail/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Trends 2011 Social Shopping Leads the Way</title>
		<link>http://www.makeorbreakmoments.com/2010/12/20/trends-2011-social-shopping-leads-the-way/</link>
		<comments>http://www.makeorbreakmoments.com/2010/12/20/trends-2011-social-shopping-leads-the-way/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 04:09:41 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Entrepreneur magazine]]></category>
		<category><![CDATA[John Lennon's last interview]]></category>
		<category><![CDATA[Social Shopping]]></category>
		<category><![CDATA[Trends for 2011]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1573</guid>
		<description><![CDATA[look forward to the each new Entrepreneur Magazine edition when it hits my mail box and this month is no exception. The trends for 2011 have been selected and social shopping comes right after Baby Boomers and Travel. Why would a blog about building customer relationships care about social shopping? It is the word SOCIAL [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Us Media Radio: Where Relationships and Technology Collide</title>
		<link>http://www.makeorbreakmoments.com/2010/10/28/us-media-radio-where-relationships-and-technology-collide/</link>
		<comments>http://www.makeorbreakmoments.com/2010/10/28/us-media-radio-where-relationships-and-technology-collide/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 17:37:44 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Training]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[making a difference]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[AllWrite Ink]]></category>
		<category><![CDATA[Camp Tech]]></category>
		<category><![CDATA[Candace Benson]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Mark Zuckerberg]]></category>
		<category><![CDATA[new radio show]]></category>
		<category><![CDATA[The Social Network]]></category>
		<category><![CDATA[Us Media Radio]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1516</guid>
		<description><![CDATA[(reprint from Ohio Web Writer, my other site) Starting this coming Tuesday, November 2, 2010 at 10am est a new radio voice will be heard.  Actually, two voices. Candace Benson of Camp Tech will be sharing her views from a technical perspective and yours truly from AllWrite Ink will be covering the customer relationship perspective. Us [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>United Breaks Guitars</title>
		<link>http://www.makeorbreakmoments.com/2010/10/10/united-breaks-guitars/</link>
		<comments>http://www.makeorbreakmoments.com/2010/10/10/united-breaks-guitars/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 02:21:39 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Missed Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[real time reviews]]></category>
		<category><![CDATA[United Airlines]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1486</guid>
		<description><![CDATA[I attended a recent TEEM meeting in Akron, actually I was the speaker, and after the dinner a gentleman come up and we were talking about building customer relationships and the latest trend of REAL TIME REVIEWS. Customers are using their social media voice to share their customer service experiences. He asked if I had [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/10/10/united-breaks-guitars/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can Social Media Build Relationships?</title>
		<link>http://www.makeorbreakmoments.com/2010/06/12/can-social-media-build-relationships/</link>
		<comments>http://www.makeorbreakmoments.com/2010/06/12/can-social-media-build-relationships/#comments</comments>
		<pubDate>Sat, 12 Jun 2010 15:12:29 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[build relationships]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1294</guid>
		<description><![CDATA[Yesterday on LinkedIn I found a question started by Pete Radke  spurred on by an article he read.  His question: Does Social Media Weaken Relationships? The comments are interesting &#8211; some that agree and some that don&#8217;t.  Here&#8217;s what I said: I believe if we use social media as a way to connect &#8211; then yes, [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/06/12/can-social-media-build-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Real Time Reviews via Mobile Devices &#8211; Are You Prepared?</title>
		<link>http://www.makeorbreakmoments.com/2010/06/02/real-time-reviews-via-mobile-devices-are-you-prepared/</link>
		<comments>http://www.makeorbreakmoments.com/2010/06/02/real-time-reviews-via-mobile-devices-are-you-prepared/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:26:19 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Listening]]></category>
		<category><![CDATA[Missed Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bad customer experiences]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[real time reviews]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1272</guid>
		<description><![CDATA[Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution. If your customer is between the ages of 18-35 &#8211; you need to learn to master the art of social media &#8211; or at the very least &#8211; be listening real close and often to what is being said. Of all [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/06/02/real-time-reviews-via-mobile-devices-are-you-prepared/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1 Great Tip for Reaching Customers</title>
		<link>http://www.makeorbreakmoments.com/2010/05/20/1-great-tip-for-reaching-customers/</link>
		<comments>http://www.makeorbreakmoments.com/2010/05/20/1-great-tip-for-reaching-customers/#comments</comments>
		<pubDate>Thu, 20 May 2010 18:51:04 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Websites]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[connect with customers]]></category>
		<category><![CDATA[Mashable]]></category>
		<category><![CDATA[mobile websites]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1238</guid>
		<description><![CDATA[On Tuesday I attended the Road to Success Business Symposium at Lakeland Community College. I was invited to speak on Earning Customer Loyalty - a great passion of mine, but the best part of my day was the keynote presentation by Anita Campbell of Small Business Trends.  She offered 7 trends for small business owners [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/05/20/1-great-tip-for-reaching-customers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Create a Customer-Focused Social Media Strategy</title>
		<link>http://www.makeorbreakmoments.com/2010/04/30/create-a-customer-focused-social-media-strategy/</link>
		<comments>http://www.makeorbreakmoments.com/2010/04/30/create-a-customer-focused-social-media-strategy/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 15:48:16 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Communication]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[create a social media strategy]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[strategy worksheete]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1190</guid>
		<description><![CDATA[   We&#8217;ve dabbled in social media.  In some cases we have gotten quite good but are we focused?  There are many uses for participating in social media, but for me &#8211; the best benefit is the ability to connect with our customers &#8211; or our potential customers.  We have a make or break opportunity available [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/04/30/create-a-customer-focused-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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