Those that have begun the process of using social media, Facebook, Twitter, LinkedIn, etc. start by being driven by a desire to get their name out on the web. They understand the value of being visible and being found but still use the tools as one way – push your message out there, vehicles. The [...]
If you aren’t using Twitter to connect with your customers – you are missing out on a great, real time venue. This weekend I discovered an article by Jeff Bullas about how the Fortune 100 companies are using (or not, as is the case) Twitter to be connected with their customers. It turns out that [...]
Okay – that title requires some explanation. Imagine a world in which your customer is so convinced that you’ll be there for them, when they need you, with the answers they need in a easy to use fashion – every time that they just assume it as fact. They assume you’ll meet their needs. So much [...]
look forward to the each new Entrepreneur Magazine edition when it hits my mail box and this month is no exception. The trends for 2011 have been selected and social shopping comes right after Baby Boomers and Travel. Why would a blog about building customer relationships care about social shopping? It is the word SOCIAL [...]
(reprint from Ohio Web Writer, my other site) Starting this coming Tuesday, November 2, 2010 at 10am est a new radio voice will be heard. Actually, two voices. Candace Benson of Camp Tech will be sharing her views from a technical perspective and yours truly from AllWrite Ink will be covering the customer relationship perspective. Us [...]
I attended a recent TEEM meeting in Akron, actually I was the speaker, and after the dinner a gentleman come up and we were talking about building customer relationships and the latest trend of REAL TIME REVIEWS. Customers are using their social media voice to share their customer service experiences. He asked if I had [...]
Yesterday on LinkedIn I found a question started by Pete Radke spurred on by an article he read. His question: Does Social Media Weaken Relationships? The comments are interesting – some that agree and some that don’t. Here’s what I said: I believe if we use social media as a way to connect – then yes, [...]
Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution. If your customer is between the ages of 18-35 – you need to learn to master the art of social media – or at the very least – be listening real close and often to what is being said. Of all [...]
On Tuesday I attended the Road to Success Business Symposium at Lakeland Community College. I was invited to speak on Earning Customer Loyalty – a great passion of mine, but the best part of my day was the keynote presentation by Anita Campbell of Small Business Trends. She offered 7 trends for small business owners [...]
We’ve dabbled in social media. In some cases we have gotten quite good but are we focused? There are many uses for participating in social media, but for me – the best benefit is the ability to connect with our customers – or our potential customers. We have a make or break opportunity available [...]
