<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Make or Break Moments &#187; Loyalty</title>
	<atom:link href="http://www.makeorbreakmoments.com/category/loyalty/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.makeorbreakmoments.com</link>
	<description>Building Customer Relationships One Moment at a Time</description>
	<lastBuildDate>Tue, 01 Nov 2011 22:23:20 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.5</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>AllWrite Ink Celebrates Six Years &#8211; 25 Business Lessons</title>
		<link>http://www.makeorbreakmoments.com/2011/03/08/allwrite-ink-celebrates-six-years-25-business-lessons/</link>
		<comments>http://www.makeorbreakmoments.com/2011/03/08/allwrite-ink-celebrates-six-years-25-business-lessons/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 11:29:10 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Honest Moments]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[making a difference]]></category>
		<category><![CDATA[AllWrite Ink]]></category>
		<category><![CDATA[build a network]]></category>
		<category><![CDATA[business customer relationships]]></category>
		<category><![CDATA[business lesson]]></category>
		<category><![CDATA[give back]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1665</guid>
		<description><![CDATA[Hard to believe it but on February 14, 2011, I celebrated six years of business.  They say that most small businesses fail within the first five years. Kind of like marriages hit that rocky point around seven. Well, as a business owner I have passed that hurdle. I thought I would take a moment and [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2011/03/08/allwrite-ink-celebrates-six-years-25-business-lessons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Shopping &#8211; LinkedIn Connects to Save a Problem</title>
		<link>http://www.makeorbreakmoments.com/2011/02/07/social-shopping-linkedin-connects-to-save-a-problem/</link>
		<comments>http://www.makeorbreakmoments.com/2011/02/07/social-shopping-linkedin-connects-to-save-a-problem/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 13:27:45 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[listening to consumers]]></category>
		<category><![CDATA[Social Shopping]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1621</guid>
		<description><![CDATA[On Friday I had the pleasure of presenting my Social Media workshop to the participants of the Stark County Board of Mental Health during their annual conference. The group was lively and engaging and I had a great time.  During my discussion about social shopping and the consumer trend to connect with businesses, one of [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2011/02/07/social-shopping-linkedin-connects-to-save-a-problem/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Keys to Building Customer Loyalty</title>
		<link>http://www.makeorbreakmoments.com/2010/12/16/keys-to-building-customer-loyalty/</link>
		<comments>http://www.makeorbreakmoments.com/2010/12/16/keys-to-building-customer-loyalty/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 15:39:15 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[building customer relationships]]></category>
		<category><![CDATA[earning customer loyalty]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1558</guid>
		<description><![CDATA[Building customer relationships, earning customer loyalty - these are passions of mine and I was pleased to see an article offering 7 key steps to creating customer loyalty in Fast Track magazine. Author, Micah Solomon, opens his list with this comment: A personal bond with customers lets your company escape the commodity pricing wars and provides [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/12/16/keys-to-building-customer-loyalty/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preparing for Customer Disappointment</title>
		<link>http://www.makeorbreakmoments.com/2010/11/22/preparing-for-customer-disappointment/</link>
		<comments>http://www.makeorbreakmoments.com/2010/11/22/preparing-for-customer-disappointment/#comments</comments>
		<pubDate>Mon, 22 Nov 2010 19:30:56 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Listening]]></category>
		<category><![CDATA[Missed Moments]]></category>
		<category><![CDATA[Resolving Conflict]]></category>
		<category><![CDATA[making a difference]]></category>
		<category><![CDATA[angry customers]]></category>
		<category><![CDATA[customer disappointment]]></category>
		<category><![CDATA[frustrated customers]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1539</guid>
		<description><![CDATA[This topic seems timely on the eve of Black Friday frenzy.  Retailers are expecting a record breaking volume of shoppers and sales this week . In an effort to gain the customer&#8217;s first dollars they are opening even earlier &#8211; some on Thanksgiving day!  The ads, the offers, the promises being offered in pre-Thanksgiving day [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/11/22/preparing-for-customer-disappointment/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Where&#8217;s the Focus: Marketing or Service</title>
		<link>http://www.makeorbreakmoments.com/2010/10/27/wheres-the-focus-marketing-or-service/</link>
		<comments>http://www.makeorbreakmoments.com/2010/10/27/wheres-the-focus-marketing-or-service/#comments</comments>
		<pubDate>Wed, 27 Oct 2010 12:25:43 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Attitude]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[existing customers]]></category>
		<category><![CDATA[returning customers]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1512</guid>
		<description><![CDATA[When you look at the company budget &#8211; do you spend equal dollars on marketing for new customers as you do servicing your existing customers? When the economy started to tank, one of the first things companies pulled was training. The focus on customer service shifted from having importance to a &#8220;nice to have.&#8221; I [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/10/27/wheres-the-focus-marketing-or-service/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing with Honesty to Build Customer Relationships</title>
		<link>http://www.makeorbreakmoments.com/2010/08/13/marketing-with-honesty-to-build-customer-relationships/</link>
		<comments>http://www.makeorbreakmoments.com/2010/08/13/marketing-with-honesty-to-build-customer-relationships/#comments</comments>
		<pubDate>Fri, 13 Aug 2010 13:29:56 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Honest Moments]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[building customer relationships]]></category>
		<category><![CDATA[honest communication]]></category>
		<category><![CDATA[honesty with customers]]></category>
		<category><![CDATA[Reader's Entertainment Radio]]></category>
		<category><![CDATA[Sheila English]]></category>
		<category><![CDATA[Sherre DeMao]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1422</guid>
		<description><![CDATA[Last evening I had the opportunity to participate in a radio show &#8211; Reader&#8217;s Entertainment Radio - hosted by Sheila English.  Sheila interviewed myself and Sherre DeMao &#8211; founder of SLD Unlimted Marketing/PR, Inc.  Sheila led us through a series of questions which uncovered our philosophies of effective marketing and communication with our prospects and [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/08/13/marketing-with-honesty-to-build-customer-relationships/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://readersentertainment.tv/radio/wp-content/uploads/2010/08/RER8-12-10.mp3" length="7136363" type="audio/mpeg" />
		</item>
		<item>
		<title>Transaction or Lifelong Relationship?</title>
		<link>http://www.makeorbreakmoments.com/2010/07/16/transaction-or-lifelong-relationship/</link>
		<comments>http://www.makeorbreakmoments.com/2010/07/16/transaction-or-lifelong-relationship/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 19:44:34 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[making a difference]]></category>
		<category><![CDATA[lifelong relationships]]></category>
		<category><![CDATA[recommendations]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1370</guid>
		<description><![CDATA[Here&#8217;s a great observational comment that Norma Rist made to someone she was coaching: &#8220;You are treating your customers as transactions but you need to think of them as lifelong relationships.&#8221; Have you ever been in sales? Or operations? It is the 16th and you are fast approaching the end of the month.  Will you [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/07/16/transaction-or-lifelong-relationship/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Sell What the Customer Wants &#8211; Not What You Want to Sell</title>
		<link>http://www.makeorbreakmoments.com/2010/06/15/sell-what-the-customer-wants-not-what-you-want-to-sell/</link>
		<comments>http://www.makeorbreakmoments.com/2010/06/15/sell-what-the-customer-wants-not-what-you-want-to-sell/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 18:01:50 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Connecting Moments]]></category>
		<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[Listening]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[customer relationships]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[putting the customer first]]></category>
		<category><![CDATA[Selling techniques]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1301</guid>
		<description><![CDATA[My son has his first sales job; selling Cutco knives.   It is quite an experience.  He went through 16 hours of unpaid training and had to purchase the sales kit prior to making any money so he is invested in the process.  At least financially. He&#8217;s too new in the sales game to have learned [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/06/15/sell-what-the-customer-wants-not-what-you-want-to-sell/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Price Isn&#8217;t the Primary Loyalty Factor</title>
		<link>http://www.makeorbreakmoments.com/2010/06/09/price-isnt-the-primary-loyalty-factor/</link>
		<comments>http://www.makeorbreakmoments.com/2010/06/09/price-isnt-the-primary-loyalty-factor/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 21:14:51 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Customer Moments]]></category>
		<category><![CDATA[First Impressions]]></category>
		<category><![CDATA[Honest Moments]]></category>
		<category><![CDATA[Loyalty]]></category>
		<category><![CDATA[discounts]]></category>
		<category><![CDATA[Levin Furniture]]></category>
		<category><![CDATA[pricing]]></category>
		<category><![CDATA[quality]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1290</guid>
		<description><![CDATA[I just bought a new chair. It was time. The last time I bought a chair I was pregnant with my first born. That&#8217;s him sitting in the new chair. He&#8217;s 19. I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I&#8217;ve [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/06/09/price-isnt-the-primary-loyalty-factor/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Real Time Reviews via Mobile Devices &#8211; Are You Prepared?</title>
		<link>http://www.makeorbreakmoments.com/2010/06/02/real-time-reviews-via-mobile-devices-are-you-prepared/</link>
		<comments>http://www.makeorbreakmoments.com/2010/06/02/real-time-reviews-via-mobile-devices-are-you-prepared/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 20:26:19 +0000</pubDate>
		<dc:creator>Deborah Chaddock Brown</dc:creator>
				<category><![CDATA[Listening]]></category>
		<category><![CDATA[Missed Moments]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[bad customer experiences]]></category>
		<category><![CDATA[mobile devices]]></category>
		<category><![CDATA[real time reviews]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.makeorbreakmoments.com/?p=1272</guid>
		<description><![CDATA[Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution. If your customer is between the ages of 18-35 &#8211; you need to learn to master the art of social media &#8211; or at the very least &#8211; be listening real close and often to what is being said. Of all [...]]]></description>
		<wfw:commentRss>http://www.makeorbreakmoments.com/2010/06/02/real-time-reviews-via-mobile-devices-are-you-prepared/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

