Building Customer Relationships One Moment at a Time

Category archive: Internet Connections

Why Do We Love Consumer Reports?

Do you ever read Consumer Reports?  I know that when I plan to make a large purchase, I’ll research before heading to the store (or car lot) by looking for a recent issue of Consumer Reports for the scoop.  But they don’t just research the large ticket items. I was doing a little work at [...]

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Making it Easy for Customers to Find You

Have you heard of the new pop band opening for the Jonas Bros?  Honor Society. While in Phoenix I heard them interviewed on the wildly popular morning talk show John Jay and Rich and they were fun, quick and talented.  But the thing I took away the most from their interview was that they “got” [...]

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Real Customer Connections using Social Media

“I just have a local business.  How can social media help me?  It looks like a big, confusing waste of time to me!” Have you heard this?  Do you say this?  As a speaker of such topics as customer service and marketing for entrepreneurs, I often talk of the value of making the most of [...]

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Make or Break Moments Online

Early Bloomer, a fellow twitterer, asked the question “What is a make or break moment for an online store.” That’s a great question.  We may think of customer connections as only happening in person or over the phone but it today’s technology age, the Internet is a key way that our customers find us/do business [...]

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