If you have been following my blog, you know that I have had a little bit of a melt down over the last month. A discouragement brought on by the realization that MOST businesses just don’t care about the customer.
(by the way – if you disagreee – please tell me why in the comments)
That being said – this blog is now dedicated to the few businesses out there who truly want to put the customers first. Those business owners, managers, directors, employees and entrepreneurs that believe that if the customer is your primary focus; the money will follow.
Going forward – rather than spotlight the crappy customer stories – because there are just so many they make my heart hurt – and instead, I want to just focus on the positive.
Calling all business professionals who GET IT – the customer comes first – let’s start talking about one thing you can do differently to improve/enhance the customer experience.
Let’s talk customer expectations.
Let’s talk customer experience.
Let’s talk customer relationships.
If you have a story – please share. If you have a tip – we want to hear about it.
If the rest of the business are just in it for the money and consequently treat the customer like the dirt under their feet – let them. That is all the more customers for us.
Can I hear an “AMEN!”
So, here is the first Customers First tip
What is one thing your customer expects when doing business with you? Not you specifically, but your industry. Let’s take a retailer with a destination location. When a customer thinks about shopping with you – what do they expect?
- Clean entryway
- Well lit store
- Organized merchandise
- POP (point of purchase posters) that clearly spell out your current offer
- Smiling – knowledgeable employees
- Warm greeting
- A question about how they can help you
Anything else? Are you already doing all of those? Do people feel welcome when they walk in your door? Is there something you can do to improve the first impression?
Take a walk outside your store right now and look at the entryway from the customer’s perspective. Are there finger prints on the door? Is there trash in the bushes?
Think about that initial visual experience from the customer’s point of view. What can you change or enhance to make it better?