Building Customer Relationships One Moment at a Time

Category archive: empathy

SummaCare Wins with a Consistent Heart

  My friend’s brother has been a patient at a SummaCare Hospital for quite some time.  His treatments require extensive stays in a protected environment and so my friend has had an opportunity to observe the patient care procedures. In the two months that he has been in and out of the hospital my friend observed [...]

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The Rise of the Conscious Consumer

Patricia Aburdene, who wrote the book Megatrends 2010 back in 2005, predicted that consumers would begin to spend money with companies that were kindred spirits.  Companies that shared similar belief systems and gave back to the community.    “Going green” wasn’t really tripping off the tongue in 2005 but Patricia foretold that we would begin to [...]

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Helping Your Customer Downsize

Did you hear about the mother trying to make ends meet by watering down her infant’s formula? Have you seen the commericals about patients cutting pills in half? Did you hear that the actors on All My Children are taking a pay cut just to keep their jobs? Every where you turn you’ll find a [...]

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Three Ways to Fake Empathy

Some people think only intellect counts: knowing how to solve problems, knowing how to get by, knowing how to identify an advantage and seize it. But the functions of intellect are insufficient without courage, love, friendship, compassion and empathy. Dean Koontz Intellectually, we understand the value of empathy; the effort of putting yourself in someone [...]

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Do Customers Know What They Want?

I recently rewatched the Jim Carrey, Morgan Freeman classic Bruce Almighty. Jim’s character is given god-like powers and with it; the responsibilities. He is inaudated with prayer requests and decides, in an effort to save time, to just tell everyone YES. This causes all kinds of mayhem and he seeks out “god” (Morgan Freeman) to help [...]

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Showing Empathy In a Single Sentence

What do you think when you hear the word “empathy?” Webster’s defines it as “the capacity for participation in another’s feelings or ideas.” The Synonym Finder by J.I. Rodales lists similar words to “empathize” as: respond react understand be in tune be hip to be into be turned on to imagine project vicariously put oneself [...]

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