The economy is showing signs of improvement. Businesses are getting busier. When we are slow it is easy to chat up a customer, exceed expectations with deadlines and go the extra mile. But what about when it gets busy? I recently asked this question of the Build Customer Relationship group on LinkedIn and here are [...]
If you have ever revamped your website or started over from scratch, you know the challenge of thinking through all of the details from functionality, design, content, and who to trust with the project. As a website writer I find myself in the position of shoemaker – focusing on writing content, consulting and training my [...]
On Friday I had the pleasure of presenting my Social Media workshop to the participants of the Stark County Board of Mental Health during their annual conference. The group was lively and engaging and I had a great time. During my discussion about social shopping and the consumer trend to connect with businesses, one of [...]
It is snowing again. We had another snow day from school – one more than we are allowed which means school will go longer in June. I hate winter. I hate the cold. I hate the cloudy days. Some times it is hard to see the positive in a situation. But if you look hard [...]
There are times when we can’t take care of a customer when we want to – or when they want us to. I just read an article that talks about the long wait patients experience in the emergency room called Please Make Your Customers Wait! The author, Barry Moltz, offers three suggestions for how you [...]
Had a business lunch at the Crooked River Grill on Thursday. Melody was our waitress and she greeted us with warmth and enthusiasm. She engaged us in conversation and her interpretation of the menu was nothing short of epic! I had to stop her half way through her explanation of the menu that she’d interpretated as [...]
Okay – that title requires some explanation. Imagine a world in which your customer is so convinced that you’ll be there for them, when they need you, with the answers they need in a easy to use fashion – every time that they just assume it as fact. They assume you’ll meet their needs. So much [...]
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Today the mirror was held up to my business and the reflection wasn’t pretty. It has nothing to do with the oral surgery from yesterday and my swollen chipmunk cheek or the red nose from a wicked bad cold….nope, a potential customer showed me that I wasn’t that easy to do business with. In this [...]
I am reading the latest Good Housekeeping magazine and had to laugh out loud at a brief article touting a new website and mobile application. The company is called Run Pee. Target audience: post child bearing women or people with a weak bladder who love to go to the movies. Visit Run Pee to learn [...]
