I had the opportunity to spend the evening with three other women for the purpose of selecting a winner of a $1,000 college scholarship. Jo-Ann McFearin, a highly celebrated and successful Howard Hanna real estate genius, is a customer of mine. When she called asking me to be part of the selection committee, I jumped [...]
I bought a daybed from Hillsdale Furniture. It is a Dorchester bed. It comes in three big boxes. Pieces, parts, hardware and two instruction pages; one for the frame and one for the daybed. I am pretty handy, in fact, I don’t use the included allen wrench or open ended wrench – I have [...]
Once again Drew McLellan and Gavin Heaton have corraled a couple hundred writers, marketers, and entrepreneurs and asked them to provide their valuable insights into connecting with the customer through social media. The book is currently at the publisher and is expected to hit the book stores (print and Kindle/iPad versions) in April! I’m humbled [...]
I am always focused on the customer and our relationship with them but the other key component to successfully building a reputationfor putting customers first is how your employees feel about the whole thing. Happy employees equal happy customers. “If mamma hate happy, ain’t nobody happy.” In the book 30 Reasons Employees Hate Their Managers [...]
If customers can’t find you – it is tough to build a relationship. I recently learned a lesson from a group of young boys who had developed a band. They were being interviewed on a radio station and when the disc jockey asked where fans could find them on the Internet they said: “Just remember [...]
I had the pleasure of facilitating a communication workshop earlier this week and the results were riddled with “ah-ha” moments. The group took a test to determine their “color” communication style and then they broke into groups to identify: key elements of their communication style pet peeves in communication topics they like to discuss tips for [...]
It’s hard to build a relationship on the Internet. You can’t make eye contact. You can’t ask questions and if you could – you certainly wouldn’t be able to hear the answers. Yet the Internet is where our prospects and customers seek information and make decisions about potential vendors or companies with which they’ll do [...]
Banks have had a rough year, haven’t they? Scandal, fear, anger, and a general loss of confidence from consumers have made banking a challenging field. Marketers for banks understood the concern and changed their primary message to one of safety and soundness but in many cases that has begun to change. Maggie Kelly, VP of [...]
One of the primary services of my company AllWrite Ink is providing content for websites that connects with the reader. I always find it interesting that most website content focuses on the company; their history, their products and their services. I understand that the company wants to put their best foot forward and reassure the [...]
Reading some more in the book What the Customer Wants You to Know and came to the chapter about communicating with your customer. Author Ram Charan says: The final step to ensure long lasting and profitable customer relationships is to incorporate post-sale servicing into the overall process. The sale does not end when the contract is signed. It [...]
