Drew McLellan of Drew’s Marketing Minute is at it again!  For the third time he’s bringing together marketing and business professionals from around the world to share their thoughts, tips and techniques and profits benefit a charity. I had the pleasure of joining in the Conversation last time. This time Drew has invited 300 authors [...]

I was thrilled to run across the book, What the Customer Wants You to Know at Borders yesterday.  Author Ram Charan shows by example the importance of putting the customer at the center of all you do in your organization from product selection to marketing message to the all important sales process.  The subtitle of the book [...]

We talk about customer service and earning customer’s loyalty but when push comes to shove – which came first: The quest for sales and profits? Or Customers? My experience has shown that it is a rare company indeed that puts customers first at every level of the company – from the owner/founder to the board [...]

     This fall I finished and published a book entitled Back to Basics: 30 tips to market your small business and establish your expert status in the industry. I wanted to write a book that included a variety of additional resources, websites and worksheets to help the entrepreneur make a name for themselves. It [...]

  I’m so excited to be part of this incredible book.  This past spring I learned that Drew McLellan was putting together a sequel to the first successful volume Age of Conversation – this one with a subtitle “Why Don’t They Get It?”    I quickly responded that I wanted to participate and throughout the [...]

I went shopping at Borders last night. I LOVE to shop at Borders.  I could spend hours just in the bargain section alone but last night I was on a mission – I wanted to see what customer service books they had on the shelves. I soon found myself in familiar territory:  The Business Section. [...]