Knowing Your Customer’s Most Basic Needs
The company is called Run Pee.
Target audience: post child bearing women or people with a weak bladder who love to go to the movies.
Visit Run Pee to learn when in the movie you can quickly sneak out to run to the loo. The application will tell you:
- How many minutes into the movie your chance occurs
- What happens on screen to trigger your movement (pun intended)
- How many minutes you’ll have
- What happens in the movie while you are gone
Example – I just took five 14 year old girls to see Little Fockers on New Year’s Eve. By visiting Run Pee (or having the app on my phone) I would have known:
30 minutes in Laura Dern comes on screen – I can be gone for 5 minutes
30 minutes later (or an hour into the film) I have four minutes to run to the bathroom and I should look for Little Henry asking Ben Stiller if he can climb the rock wall.
The genius behind this application understands that their target audience may avoid the enjoyment of seeing a movie on the big screen and the cost associated with an evening out because they have a weak bladder. I just love the focused attention on a specific customer need.
Bravo to Run Pee’s creator Dan Florio. Here is the blog for even more information. Run Pee Blog.