Marketing with Honesty to Build Customer Relationships

Sherre DeMao

Last evening I had the opportunity to participate in a radio show – Reader’s Entertainment Radio - hosted by Sheila English.  Sheila interviewed myself and Sherre DeMao – founder of SLD Unlimted Marketing/PR, Inc. 

Sheila led us through a series of questions which uncovered our philosophies of effective marketing and communication with our prospects and customers. At the end of the day – although Sherre and I had never met or talked – we had the same focus:  open honest communication.

The customer must come first.  Sherre hones in on the psycographics of the customer – “getting into the minds of their customers.”

She also talked about a strategy she employs for marketing to customers that doesn’t involve advertising – it is called C.R.I.S.P.

1.      Customer relations

2.     Referral relations

3.     Internet presence

4.     Strategic involvements

5.     Public relations

Each involve communication and connection with customers. To listen to the 30 minute radio show click on this link: Honest Communication Builds Customer Relationships.