August 7th Treasure Your Customers day

Happy Customer Day!

I first learned about Treasure your Customer Day from Entrepreneur magazine in 2006.  But it certainly didn’t start there.  Here is a blurb from a blog written in 2005 about Treasuring your Customers written by Kirsten Osolind:

August 7 marks “Treasure Your Customers Day.” Rewarding customers means more than quirky holiday discounts and thank-you cards. To treasure your customers, you need to begin with an inventory of your customer satisfaction levels and relationship assets. Sail the high seas by digging deep to discover your customers’ latent needs, acknowledging your flaws, resolving conflicts quickly and positively, and proactively encouraging feedback. Customers don’t think of themselves as revenue oceans; they simply want you to delight them.

Here’s an article by Sydney Barrows offering 6 Ways to Treasure Your Customer.

Building customer relationships is a passion for me.  It has been since I sold magazines and Camp Fire Girls candy door to door as a kid.  I find it interesting that this wonderful day – a day that the card manufacturers haven’t embraced yet – also happens to be my birthday.  It seems like a wonderful connection to me. 

Anyway – happy day, my dear customers.  You are truly a treasure in my life!