I am working on writing a series of articles for a customer on the importance of developing and documenting business systems. You know what they are, right? How you do your business Who your customers are How you find them The 1,2,3s of producing your product/service Your billing and receivables process Employee relations and hiring/firing [...]
Often our first interaction with our customer is over the phone. If you had to rate that experience from the caller’s perspective – how would you do? A+ – you answer the phone personally with a warm greeting and a smile on your face F - they have several confusing options with a menu that [...]
On the last Thursday of every month, you’ll find me sipping the decaf flavor of the day (black, no sugar) and talking about social media and ways to connect with customers with about ten other business professionals. We call ourselves the Akron Bloggers Community. It started a little over three years ago when Chris Brown [...]
Have you ever sent a hand written note to a customer? A thank you letter? A birthday message? Emily Kelly had this to say about how she uses some old fashion methods to connect with her customers: Emily Kelly • I firmly believe in the power of “paying it forward”, giving others genuine compliments and [...]
Last evening I had the opportunity to participate in a radio show – Reader’s Entertainment Radio – hosted by Sheila English. Sheila interviewed myself and Sherre DeMao – founder of SLD Unlimted Marketing/PR, Inc. Sheila led us through a series of questions which uncovered our philosophies of effective marketing and communication with our prospects and [...]
They sound similar but do they mean the same thing? I asked the question of the Build Customer Relationships group on LinkedIn this week and overwhelmingly the answer was NO. Everyone agrees that customer service is the foundation – what gets customers in the door the first time and turns them from prospects to customers [...]
Friday, August 6, 2010, I lost a dear friend, Bekah Facemire. We didn’t grow up together. Our kids weren’t in soccer together. We didn’t work at the same place. Bekah was the friendly, neighborhood cashier at Drug Mart. That’s where we met – at register 5. Bekah greeted every customer with more than just [...]
Happy Customer Day! I first learned about Treasure your Customer Day from Entrepreneur magazine in 2006. But it certainly didn’t start there. Here is a blurb from a blog written in 2005 about Treasuring your Customers written by Kirsten Osolind: August 7 marks “Treasure Your Customers Day.” Rewarding customers means more than quirky holiday discounts [...]
This weekend Scott Ginsberg started the sentence and asked readers to finish: CUSTOMERS ARE….. Scott Ginsberg Customers are __________ Michele Messina Long are an opportunity to be of service. Scott Pastel The driving force of our economy. Holly Hoffman Opportunities to provide value. Deborah Chaddock Brown the life blood of our business Angelo Abaigar the [...]
Sounds like a nice slogan. But it isn’t easy. Glenn Ross at All Business published a post called How to Lose Customers and Fail at Business which consists of a 20 question true/false quiz. The quiz is divided into three sections: Employees, Online Presence and Customer Interaction. I’ll let you in on a little secret – [...]
