Building Customer Relationships One Moment at a Time

Monthly archive: 06 2010

Price Isn’t the Primary Loyalty Factor

I just bought a new chair. It was time. The last time I bought a chair I was pregnant with my first born. That’s him sitting in the new chair. He’s 19. I went to Levin because they had a 50% off sale and if you purchased on the weekend, it was free delivery. I’ve [...]

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Make or Break Moments TV – almost

Have you ever set out to do the right thing, the professional thing and your inner child just took over? That happened to me yesterday. I was shooting a series of one minute commercials for different aspects of my business. One of the commercials was actually the introduction for a series of customer relationship building [...]

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Be Easy to Find: Use Your Name

When was the last time you “Googled” your name?  What did you find?  A number of references to your company, perhaps some LinkedIn answers, a blog comments or two? Did you also find a reference to a site that links directly to your name? Social media has taken over the web.  Business professionals are using [...]

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Linchpins Unite to Make a Difference

  Seth Godinis at it again.  On June 14, 2010 at 8pm est – Linchpins around the globe will unite to share, network, connect and collaborate. All inspired by Seth Godin. Ever since his book Tribescame out and he invited the hale and hearty to purchase his book sight unseen two months before publication and join [...]

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Real Time Reviews via Mobile Devices – Are You Prepared?

Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution. If your customer is between the ages of 18-35 – you need to learn to master the art of social media – or at the very least – be listening real close and often to what is being said. Of all [...]

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Shrug Off Apathy: Employee’s Indifference a Business Killer

I used to have a little cartoon from the paper that said “Shrug off Apathy.”  How ironic, I’d chuckled, as I snipped it from the paper, and yet so many of today’s workers in the retail and food service environments have an attitude that is just this side of apathetic.  Some would call it “indifference.”  [...]

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