Being Right Doesn’t Win Friends and Influence Customers
Happier Days
I just had an argument with my son. Not the first. It comes down to a basic difference between what is right and what is wrong. I’m the parent and so therefore, I am right. No really. I am.
But that apparently doesn’t matter as I’m watching him pack his suitcase. He has decided to move out.
The same holds true with our customers. We can be right from morning until night but if that isn’t the perception of the customer, they will also exercise their Two Feet Right. The right to walk their two feet out of our business and on to the competition.
In both cases, I think we might re-evaluate the importance of stressing how right we are in favor of keeping a relationship with our customers.
And our sons.
