Building Customer Relationships One Moment at a Time

Linchpin Meet Ups Connect the Globe in One Evening

Dan Wrona and Deborah Chaddock Brown

Dan Wrona and Deborah Chaddock Brown

Seth Godin wrote the book and this evening at 8pm est over 6,000 people gathered in local coffee shops, libraries and restaurants in 90 countries around the world.  The purpose? To talk about Seth’s book Linchpins and what it means to make yourself an artist in your field and consequently indispensible.

Talk about a make or break moment.  I hosted the local meet up in my community and eight people signed up.  Eight pm is a tough time for a meeting. You are home from the office, have kicked off your shoes and as the time approaches for the meeting you have a make or break moment:

Do I leave the comfort of my recliner and reruns of 2-1/2 Men to meet a bunch of people and talk about a book I haven’t finished reading?

Two of us made the trek and I’m so glad we did.  Dan Wrona of Rise Partnerships had read the book and I cheated and listened to a recap at Polar Unlimited.

What is a Linchpin? A person who holds the operation together. Someone who uses their creativity, power and knowledge to become indispensible or if not indispensible, then incredibly difficult to replace. Someone who is impossibly good at their job.

An artisan.

We talked about what holds us back. Distractors. Resistors. Then we talked about our business and our ideal customers and what we love about our work and how we plan to grow. 

Soon names came to mind and you heard phrases like:

“You need to meet….”

“Do you know….?”

“Would you like me to connect you with…”

“How can I help you?”

By the end of the meeting we both said – too bad for the other six – they missed out on a great 90 minutes.

We shared a make or break moment.  Two Linchpins in Northeast Ohio.

While we were only two strong in our Panera, we knew that we were part of a much larger group worldwide sharing the same thoughts and networking moments.  It felt really cool to be part of!

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