Be Easy to Find: Use Your Name
When was the last time you “Googled” your name? What did you find? A number of references to your company, perhaps some LinkedIn answers, a blog comments or two?
Did you also find a reference to a site that links directly to your name?
Social media has taken over the web. Business professionals are using their name on LinkedIn, Twitter and Facebook so that they have one consistent brand image. Your name and your picture are becoming more valuable than your company name ever could be.
So do you own your name as a URL address?
I have a variety of websites and blogs on the Internet and thanks to a friend of mine – I just recently consolidated them all onto one primary landing page. The URL address?
My name: Deborah Chaddock Brown.
What do people remember most about you? Your company name or your personal name? Chances are they remember your name at least as often as your company. A great way to make it easy to be found on the Internet is to have a landing page that people can visit that will showcase all of your web activity.
The cost? It was almost free. I set up a Wordpress.com blog and with the exception of the $9.95 at Name Cheap to buy my name, it just cost me the time it took to put it together.
So have your purchased your name as a URL? What have you done with it? Share your examples here. I’d love any suggestions for how to make the site better.
Your suggestion is a great one. The reality is companies need to Google themselves frequently these days to get a clear picture of what is being said about them. Image does matter. So does service. To learn how to build one that produces great Google results, this video (http://www.upyourservice.com/video-theater/how-can-you-make-the-best-of-your-existing-culture-even-stronger) can be very enlightening.