Real Time Reviews via Mobile Devices – Are You Prepared?

Just saw this link on a tweet The Biggest Shift Since the Industrial Revolution.

If your customer is between the ages of 18-35 – you need to learn to master the art of social media – or at the very least – be listening real close and often to what is being said. Of all of the stats in the article, here is the most valuable one:

“80% of Twitter users tweet using their mobile device.”  The author goes on to say “Imagine what that means for bad customer experiences?”

Eighty percent of what, you ask? Maybe it isn’t that many people.  Well, here’s another stat for you – “As of this year there are an average of 30 MILLION  tweets a day.”  And 75 MILLION users.  That’s a big chunk of your customers.

So how do you listen on Twitter?  Visit Search.Twitter.  Click on the Advanced Search button.  Enter your company name, your products, your industry key words and see what is being said.  You’ll see that you can subscribe to the feed for those key words and be notified the next time someone mentions your company or products. 

Take it a step further.  Scroll down the Advance Search page and click the sad face and/or the “?” and see  the negative reviews and questions being asked within Twitter.

You may not like it – but bottom line – social media, in some form or fashion, is here to stay and we need to jump in this afternoon and get connected.

For those of you in the NE Ohio region – I’ll be conducting a new series of hands-on workshops, once a week for four weeks on LinkedIn, Twitter, Facebook and Creating a Strategy starting next week.