1 Great Tip for Reaching Customers
On Tuesday I attended the Road to Success Business Symposium at Lakeland Community College. I was invited to speak on Earning Customer Loyalty - a great passion of mine, but the best part of my day was the keynote presentation by Anita Campbell of Small Business Trends. She offered 7 trends for small business owners (I wrote about them at Home Based business blog) but one of the trends seemed most valuable for my customer relationships audience.
Create a mobile version of your website.
To be honest I have this on my list of things to do, but it is down at the bottom. One of those, when I get around to it, tasks that I won’t ever complete. Until now. Anita shared these important facts. There are 280 million computer users in the WORLD. Those are the people that can view my AllWrite Ink website and this blog and others that I contribute to. That’s a nice hunk of people. And don’t we want to be visible and available to those 280 million? Of course.
Hold on to your hats. There are 277 million mobile device users in this country (US) alone. Almost as many computers in the world just in the US. People who might want to see my website on their handheld but because I haven’t developed a mobile version – they either can’t see it or can’t navigate easily. Wow.
Isn’t the goal to make it easy for our customers/prospects to do business with us? If more and more use mobile devices to research, connect and purchase then shouldn’t that mean that our priorities need to shift when it comes to developing a mobile version of our website? You Betcha!
So what is the first step? Well, when it comes to social media or technology my first stop is to the source: Mashable. And yep – I found a Guide offering tips and advice for creating a mobile website.
So what is the one great tip? Be visible and available to your customers and prospects where they live. Since more and more are living with their mobile device firmly grasped in their hands; we need to make sure are easy to find and naviagate.
So who’s with me? Shall we make it a goal to create a mobile version of our primary money-making website by the end of summer, if not sooner? Okay – it’s a deal. Let me know how you are doing, what resources you are using and how difficult it is.
Deborah,
I’m so glad you posted this article because only a few days ago a colleague and I were discussing the importance of being visible via mobile phones. You are right in saying that this should be a goal of ours, especially since there seems to be a mobile application for everything you can think of out there!
I loved your statistics on the number of computers in the world as opposed to the number of mobile device users in the US – this really was an eye-opener and helped put things into perspective.
Thank you also for the link to the guide. I’ve looked at it, and it has inspired me to move some things around on my to do list as well!
Great post!
Monique
Thanks, Monique. That wasn’t my statistic but it sure was an eye opener. Keep me posted on your process. I’m going to work on mine this weekend. We’ll see how far we get. Good luck!
D
Deborah, fantastic article! This is a great way to pull in new business even in this economy. As long as companies take advantage of the new stream of potential clients by backing what they do with service, the combination should be powerful. As this piece (http://www.upyourservice.com/learning-library/customer-service-partners/credibility-comes-from-the-customer) suggests, services helps keep those new customers coming back for more.