Tastes Like NOTHING

This weekend I attended the first ever Podcamp Cleveland. It was an incredible day – more about what I learned in future posts – and several sponsors provided beverages and food to make the day completely FREE to those in attendance.  Amazing.  The committee that planned this event did a terrific job.

One of the sponsors was one I’d not heard of Avitae. It is bottled CAFFIENATED water.  Not fizzy water.  Water with caffiene.  Interesting. The packaging is unique.  The name is unpronouceable without instructions.  A friend of mine and I checked it out – taking a sip while reading the bottle information.

In the first paragraph it asks the question “What does it taste like?”

The response on the bottle?  LIKE NOTHING.

Jenni and I looked at each other and thought – okay here is a product with no comparison so you are breaking ground. It has a name that can’t be pronouced correctly without assistance.  And it tastes like nothing? 

If you wanted to leave a first impression with your customer about a new product would you say it’s like NOTHING?

It tastes like water.  It tastes wet. Like a life force coursing through your veins.  Like nothing you’ve ever tasted before – refreshing and energizing at the same time.  But like NOTHING?

I don’t have anything else to say.  I just found it interesting that a brand new product would advertise itself as “nothing.”

How would you describe the taste of water?  Any kind of water.  Have you tried Avitae? Did it taste like nothing or would you use a different word? By the way – I liked it.  The bottle is cool.