Building Customer Relationships One Moment at a Time

Monthly archive: 05 2010

Make or Break Moment: Your Elevator Pitch

I attended a speed networking event this morning.  I’m not normally fond of them – it can be jarring – the sound of the buzzer every 30 seconds – the fact that you talk to 90% of the people that aren’t target prospects and the 10% that might be are here and gone in less [...]

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Always Do Right

Always do right. This will gratify some people and astonish the rest.  – Mark Twain Mr. Twain had it right.  You would think “doing it right” would be a no-brainer, the least we can be expected to do and what comes naturally and yet even as long ago as the 1800s – “doing it right” [...]

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Johnny Bench’s Vowels of Success

Okay, confession time.  I once dated Johnny Bench.  Now “dated” is a relative term. * During his final year of baseball with the Cincinnati Reds I attended all of the home games, purchasing a bleacher ticket and sneaking my way down to the seats behind home plate.  I’d come early to watch the warm ups and [...]

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1 Great Tip for Reaching Customers

On Tuesday I attended the Road to Success Business Symposium at Lakeland Community College. I was invited to speak on Earning Customer Loyalty – a great passion of mine, but the best part of my day was the keynote presentation by Anita Campbell of Small Business Trends.  She offered 7 trends for small business owners [...]

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Customer Relationships: Not Something You Can Set and Forget

There are some things you can set one time and then move on, confident that they will continue to run just fine without you watching.  The dishwasher and dryer come to mind.  The cats; with a little food and water can set for a couple days without interference. But customer relationships?  NOPE. The needs of [...]

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Age of Conversation 3: It Is In BookStores and Available On-Line

         Following is the press release announcing the THIRD in a series of collaborative efforts led by Drew McLelland and Gavin Heaton.  Yours truly has a chapter in this book as well as in the Age of Conversation 2.  Read all about it and then order your copy.  Proceeds are all being donated.               171 Authors Take the Online [...]

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The Power of Collaboration

Yesterday I attended the Elite Women: Regional Economic Business Trade Summit in Cleveland.  Women business professional from several surrounding states came to network and connect and attend a series of over 40 break out sessions. One of the groups to lead a session came from the Trust Group.  Several women business owners have gathered to [...]

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Hundreds Give Value for FREE

One of the best ways to endear yourself to customers or potential customers is to give something of value for FREE.  I hear business professionals say – why would I give away my knowledge for free; that’s why I’m in business. Well, this past weekend at Podcamp Cleveland EVERYONE was giving away stuff for free.   Starting [...]

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Tastes Like NOTHING

This weekend I attended the first ever Podcamp Cleveland. It was an incredible day – more about what I learned in future posts – and several sponsors provided beverages and food to make the day completely FREE to those in attendance.  Amazing.  The committee that planned this event did a terrific job. One of the sponsors [...]

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