Create a Customer-Focused Social Media Strategy

 

 We’ve dabbled in social media.  In some cases we have gotten quite good but are we focused?  There are many uses for participating in social media, but for me – the best benefit is the ability to connect with our customers – or our potential customers.  We have a make or break opportunity available to us when we use social media to actively listen to what is being said about us and our industry and to query those consumers for what is important to them.

I have put together a Customer-Focus Social Media Strategy workbook that I offer FREE to help get you started.  This is a workshop that I am invited to give on a regular basis and because I know you can’t come to Ohio and hear me speak, I have created a couple audio files that will walk you through each of the pages in the workbook. 

So first – grab your copy of the Customer-Focused Social Media Strategy workbook.

We start by filling out a quick questionnaire.

Here is the link to the audio instruction for completing the questionnaire.

 

 

 

 

 

 

 

 

Next – let’s make sure we have all of our account information in a convenient location.  Cut down the stress and frustration levels by keeping track of your User Names and passwords. 

 

 

 

 

Here is a lnk to the audio explanation for using the Social Media Account form.

 

 

 

 

 

 

Now we move into the meat of your strategy. Create a Social Media Site Map for each of your brand images. The instructions for this form are broken into two parts:

Social Media Site Map – Part One

Social Media Site Map – Part Two

 

 

 

 

 

Okay, you have your direction – you’ve identified the brand message and the target customer, now let’s think about the ways you can connect with those customers.  In the audio explanation for Opportunities to L.I.N.C. you’ll learn how often you should participate.

 

 

 

 

 

 

 

 

Time to make a commitment.  In this final audio, you’ll make your commitment to what social media vehicle you’ll use and how often.  I share thoughts on how to fit social media into your schedule.  Time to make a commitment.

 

 

Best of luck as you put together your social media strategy and begin to connect with customers!