Building Customer Relationships Should be a No-Brainer

Why do we make customer relationship building so complex?

Is it because it sounds so mushy?  It is difficult to measure? For those of us who are analytical it is just too difficult to comprehend?

Balony.

If we just think about how we’d like to be treated as a new customer, as a returning customer and even as a customer with a question/complaint/concern – then I think we’ll be able to understand what our customers want.

To be:

Recognized

Valued

Listened to

Cared for

Responded to

Respected

Thanked

I ran across a simple little customer service test this weekend.  For most of us the right answers will be obvious, except that when we read the multiple choice answers that are too silly to be true we may find those are the answers that reflect our true feelings.

Some times irate customers can be a pain in the neck.  But bottom line…they are the customer.

Take this Simple Customer Relationship Quiz and then read through the answers for a better understanding.