Know Your Customer
I am still laughing.
I got an email from a singles website for people over 50: Senior People Meet. Curious, I went out and started to fill out the application. Hey, it was free, it’s Saturday, what else do I have to do with my time?
I get to the page where you answer essay questions about yourself and the font is SIZE SIX. (for comparison, this font size is TWELVE) I couldn’t read a single word. I would need to get my magnifing glasses to even begin the process. I literally laughed out loud. What “over 50 year old” is going to be able to easily read font size that is smaller than newsprint, smaller than the tiniest line on the eye doctor chart?
I quickly exited out of the website. If they don’t know their audience well enough to realize the tiny font size is going to be an issue, they sure as shootin’ won’t be able to find a love match for me!!!
Crack me up! Okay, I’m ready to start my day now.