Building Customer Relationships One Moment at a Time

Monthly archive: 04 2010

Create a Customer-Focused Social Media Strategy

   We’ve dabbled in social media.  In some cases we have gotten quite good but are we focused?  There are many uses for participating in social media, but for me – the best benefit is the ability to connect with our customers – or our potential customers.  We have a make or break opportunity available [...]

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Make or Break Moments on Paper

I had the opportunity to spend the evening with three other women for the purpose of selecting a winner of a $1,000 college scholarship. Jo-Ann McFearin, a highly celebrated and successful Howard Hanna real estate genius, is a customer of mine.  When she called asking me to be part of the selection committee, I jumped [...]

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Age of Conversation 3 Author Spotlights

Do you have May 1, 2010 on your calendar?  You should.  In just a couple weeks the third installment of Age of Conversation hits the bookstores, Amazon and Kindle. This time the focus is on Social Media. One of the authors, Rick Liebling Global Director, Client Management, for Taylor and author of the Periodic Table [...]

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Make or Break Moments Available on Kindle

Just recieved confirmation that this blog, Make or Break Moments, is available as a monthly subscription for you Kindle lovers.  Reading your favorite blogs on Kindle? Hopefully this is one of them.  For $1.99 per month subscription you can now receive the updates on your handheld reader. Visit, Kindle:  Make or Break Moments to subscribe. [...]

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Building Customer Relationships Should be a No-Brainer

Why do we make customer relationship building so complex? Is it because it sounds so mushy?  It is difficult to measure? For those of us who are analytical it is just too difficult to comprehend? Balony. If we just think about how we’d like to be treated as a new customer, as a returning customer [...]

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Know Your Customer

I am still laughing.  I got an email from a singles website for people over 50: Senior People Meet.   Curious, I went out and started to fill out the application.  Hey, it was free, it’s Saturday, what else do I have to do with my time? I get to the page where you answer essay [...]

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Lonely? Join a Group

If I were a betting woman I would say that you have joined LinkedIn.  You probably have a fairly complete profile and have made several connections with co-workers, past employers and a few colleagues in your industry.  You may have done a little research on companies you hope to work with and you may have even [...]

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I Hate My Customer

The stories are coming in fast and furious.  I put the question out there:  “Has there been a time when you hated your customer – if so, what did you do to overcome the situation?  Did you save the day or choose to walk away?” Here’s one story from Claire: When I was younger, just [...]

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Elite Women Around the World – Make a Difference

In Cleveland, Ohio on May 5, 2010, hundreds of women in business will gather to network and learn how to promote, advance, encourage and inspire each other in business.  This regional economic development trade summit is the brain child of Rita Singh from Miraj International. The keynote address will be given by Ms. Almas Jiwani, [...]

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Make it Easy – Stick to One Name

  I bought a daybed from Hillsdale Furniture. It is a Dorchester bed. It comes in three big boxes.  Pieces, parts, hardware and two instruction pages; one for the frame and one for the daybed. I am pretty handy, in fact, I don’t use the included allen wrench or open ended wrench – I have [...]

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