Make it Easy for Customers To Find You
If customers can’t find you – it is tough to build a relationship.
I recently learned a lesson from a group of young boys who had developed a band. They were being interviewed on a radio station and when the disc jockey asked where fans could find them on the Internet they said:
“Just remember BOY BAND. We are on Twitter @boyband, MySpace and Facebook @boyband and our website is www.boyband.com.”
(BoyBand is just a place holder, that wasn’t the name of the band – I can’t remember the name of the band.)
The point being – they were consistent with their name in every online venue. Are you using the same name every where or do you some times use your company name or your tag line or your slogan? How easy to just say “find me at @Putcustomers1st on every site on the web.”
Check out this great tool KnowEm which lists 350 social media sites. You enter your name and it will tell you if it is available on all those sites. It is a great way to create a consistent name so customers can easily find you.
