12 Customer Service Lessons
I recently received an email bringing my attention to an article focusing on 12 customer service lessons from the best customer service companies. Although I don’t believe there were any huge new “ah ha” moments, the list is a good one that focuses on the importance and value of building relationships with customers.
- Keep it personal
- Don’t make the customer work
- Foster Relationships
- Go Above and Beyond
- Be enthusiastic
- Be helpful without being annoying (good one!)
- Even online retailers need phone support (there’s nothing worse than going to a website and having to unravel the great mystery of figuring out how to contact them beyond the FAQ list!)
- Out-serve competitors (don’t bash them – just be better!)
- Be prompt
- Train employees
- Innovate
- Create a desire to belong (this is a great one – it is all about building communities – taking the customer relationship to the next level)
I would add LISTEN. Active listening should be the first key to successfully building relationships with our customers. Ask questions and get them talking! It is the only way to truly uncover what our customers need and how we can best help them.
Great list – thanks to Trevor Usken from Focus for bringing it to my attention.
If you were going to add to the list – what would you add?
