Share Your Story on YouTube

Posted by Deborah Chaddock Brown on January 21, 2010 under Communication, Websites, social media | Be the First to Comment

It’s hard to build a relationship on the Internet. You can’t make eye contact.  You can’t ask questions and if you could – you certainly wouldn’t be able to hear the answers.

Yet the Internet is where our prospects and customers seek information and make decisions about potential vendors or companies with which they’ll do business.

So how do you tell your story?  How do you communicate your vast knowledge and experience without a bunch of  WORDS PEOPLE WON’T READ?

YouTube offers a platform to share your story – but you have to be creative if you want to capture the attention of viewers and hopefully create a message that “goes viral.”

In a recent edition of Advertising Age, Teressa Iezzi of Creativity Online shared the top creative picks of 2009. I’ve talked about one of them in an earlier post – the musical stairs in Stockholm.  But this time I want to share the story of Johnnie Walker in their historical, yet extremely creative video called “The Walk” which chronicles the history of one of the greatest adult beverages known to man.

You have a unique story as well.  One that people would be interested in hearing.  Have you considered using YouTube to tell about how you got started?  Or maybe your start-up story is ordinary, but how you came to focus on a particular product or service is unique. 

For more information on how to connect with your customers and share your story using YouTube, check out this video from Small Business Trends by Jim Kukral with 101 ways to use YouTube and this article from Meryl Evans on the 34 ways to use YouTube for Business.