Undercover Boss Gets Down to Basics

Posted by Deborah Chaddock Brown on January 12, 2010 under Customer Moments, Employee Moments | Be the First to Comment

CBS just announced a new reality television show scheduled to hit February 7, 2010 called Undercover Boss.  The premise is a series of high level bosses donning their regular duds and rubbing elbows with front line employees.

Let’s hope that means we’ll see CEOs interacting with customers. In the recent edition of Entertainment Weekly, the article shared what we can expect to see:

“Each week the boss of a big American company goes undercover on the front line of their business,” says Stephen Lambert, who was also behind the similar-themed reality show Secret Millionaire. “Because the companies are large enough, the workers don’t know what the boss actually looks like. They’re not dressed in a suite-they’re dressed like all the other workers.”

In the first episode an executive from Waste Management works on the front line, picking up trash, cleaning toilets and may even end up getting fired! 

The premise is a good one, my hope is that in future weeks we’ll see executives meeting their actual customer face-to-face.  Set your TEVO (or in my case, VCR) to February 7 to see how executives do when they come face to face with the customers that support their business.